The Power of Video Advertising
September 19, 2019 @ 11:30 am - 1:00 pm AKDT
Fall Kickoff Panel: The Power of Video Advertising
11:30am -12:00pm – Networking and Lunch
12:00pm- 1:00pm – Panel Discussion
Join AMA Alaska as we kickoff our 2019-2020 programming season with a topic that will intrigue every marketer; how best to use video in your marketing efforts. We all know that video is a tremendous way to communicate your marketing message, build engagement, and increase your conversion rates, but how you develop your video assets and where you use them requires both strategy and creativity.
Our first luncheon event of the year will feature five local video marketing experts who will discuss the ins and outs of video marketing. From conception to delivery, our panel will help you understand what to include in your video, how to utilize your content across multiple platforms, and the best way to maximize your budget to achieve the best campaign results possible.
If building brand awareness, increasing community engagement, or simply growing your market share are goals you have for the next year, this luncheon will provide essential knowledge that will help you accomplish those goals.
Jesse Alleva – Account Planner: Spawn Ideas – Jesse is part of the Hooligan team at Spawn Ideas. He primarily focuses on communication strategy, Design Thinking, and data analytics for clients. Jesse is also the creator of the world’s first AI account planner (ANNIE). He is an adjunct professor of market research at the University of Alaska Anchorage and a proud graduate of the University of Alaska Southeast, Johns Hopkins University, and the Maryland Institute College of Art.
Jim Coe – Vice President: MSI Communications – Jim Coe is an award-winning creative director who has shaped the public imaging of corporations that are household names. His work appears regularly on television/radio and in print in the Last Frontier, the Lower 48, Europe and Asia. Jim oversees all creative work produced by MSI, where he supervises the best writing, design and video/radio team in the state. A longtime Alaskan, Jim has extensive knowledge of the industries that are critical to Alaska’s economy, including oil and gas, transportation, mining, healthcare and Native corporations. He’s also a heck of an artist. Not only does he paint, he builds things from wood. Like kayaks. From scratch. Yeah. A proud papa, he’s got three daughters.
Debbie Reinwand – President/CEO: Brilliant Media – With 2
0 years’ experience at Brilliant Media Strategies, Debbie is their go-to person overseeing media relations, grassroots strategic planning and political strategies.
Quinton Oliver Smith – Owner: Landsick Media – Quinton Oliver Smith is the owner and operator of Landsick Media. Spending the past decade in film and marketing, Quinton has found himself in just about every role imaginable. From visual effects and animation to shooting, directing and editing, his one-man-band skillset helps clients get the benefits of an agency on the budget of a freelancer. On the side, Quinton is an indie filmmaker and analog photographer hobbyist, as well as vice president of the non-profit Alaska Filmmakers.
Ingrid Klinkhart – Strategy and Partner: Yuit Communications – If there’s a better media relations expert in Alaska than Ingrid… never mind, that’s an idea so silly it’s not worth finishing. Ingrid Klinkhart spent a decade earning awards for excellence in journalism as a television news reporter and anchor, skills she then brought into the communications field. Her strong relationships with Alaska and national media, and her knack for pitching stories, have helped her clients earn positive headlines locally and beyond. As a marketer, Ingrid has found her passion behind the camera, producing numerous award-winning videos and TV commercials for clients in the corporate, industrial, policy and nonprofit sectors. Her journalism training and storytelling skill help our clients shine on screen. Ingrid was raised in the Netherlands and earned a broadcast journalism degree from California State University, Long Beach.